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Versona opens women's clothing store at Park City Center - LancasterOnline

Versona opens women's clothing store at Park City Center - LancasterOnline


Versona opens women's clothing store at Park City Center - LancasterOnline

Posted: 11 Jun 2020 09:00 AM PDT

Women's apparel and accessories retailer Versona opened last week at Park City Center. 

It takes a spot in the mall's Fountain Shoppes, the strip of shops at the southwest corner of the mall which all have their own outdoor entrances.

Under the "yellow phase" of Gov. Tom Wolf's reopening guidelines, stores with outdoor entrances and exits can reopen. This guideline prevents most of Park City's roughly 150 tenants from reopening.

In addition to clothing, Versona, which employs 25 people, sells jewelry, handbags and shoes. It takes a spot previously occupied by Charming Charlie.

Operating hours are noon to 6 p.m. Monday through Saturday, and 1 to 5 p.m. Sunday.

Versona is a brand of the Cato Corp., a North Carolina-based retailer whose other stores include Cato, Cato Plus, It's Fashion and It's Fashion Metro. Cato Corp. has some 1,300 retail stores in the country, but this is its first in Lancaster County.

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Menswear store opens near Museum District - RichmondBizSense

Posted: 12 Jun 2020 03:19 AM PDT

Homme Essentials focuses on basic mens clothing sourced from small brands. The store also sells accessories and home goods.

Forced to delay its opening date because of the coronavirus pandemic, a new menswear store is at last up and running, and hoping to find a niche in the city's clothing retail scene.

Homme Essentials, which takes its name from the French word for man, opened last month at 1006 Lafayette St., just west of the Museum District in Richmond. The store sells clothing and accessories, and is the brainchild of co-owners Alan Long and Kevin McFadden.

Long said Richmond was lacking in options for men's clothing somewhere between value packs and pricey designer pieces. Long also owns Square Trade Goods Co., which sells candles, incense and related items. Square Trade sells its products in Homme Essentials.

Alan Long (left) and Kevin McFadden

"There's a hole in menswear in Richmond," Long said. "I'm not trying to get a three-pack of Hanes T-shirts, but I'm also not looking for a $200 T-shirt."

The store also wants to elevate brands Long admires but thinks aren't represented well locally.

"Over the years, going to trade shows, I've met other brands not represented in Richmond," he said.

Some brands the store carries includes 3sixteen, a clothing company, Standard Issue Tees and Yield Design Co., a home goods brand.

"We want to introduce guys in Richmond, or guys visiting Richmond, to things they may not have known about before," said McFadden, who's a development manager at local real estate firm Rebkee Co. McFadden also has prior experience working in menswear stores.

Long said the store is focused on the in-person shopping experience, in part because he personally likes to see clothes himself when he's buying. Online pictures don't always do justice to fabric quality, color and other aspects of clothing, he said.

"I'm very tactile. I like to touch something, I like to feel something," Long said.

He admits that's a challenging model these days. Public health measures intended to stem the coronavirus pandemic closed storefronts in March, throwing a wrench in the duo's initial plan to open Homme Essentials later that same month. Phase one of the state's reopening plan kicked off in May, allowing non-essential retailers to operate at 50 percent capacity.

Homme Essentials' storefront at 1006 Lafayette St.

Homme Essentials allows four customers at a time inside its 1,200-square-foot space, and enforces safety protocols such as a requirement that customers wear face coverings. The store does curbside sales and plans to launch a web store this month.

Given the circumstances, McFadden has been pleased with the response from customers and the neighborhood.

"It's definitely given us a level of optimism that is a little unexpected," he said.

The store has one employee and plans to add one or two more in the coming months.

Homme Essentials hired local firms Campfire and Co. and IronOak to design the space.

The pandemic has cut into bottom lines across the business landscape. In the clothing retail sector, that's manifested locally with the closing of local outposts of brands such as Nordstrom and H&M, and fast-tracked local women's clothing store Bliss at 5812's plan to ditch its brick-and-mortar location for online-only sales.

Derby Street clothing store expands into new space - Wicked Local Hingham

Posted: 11 Jun 2020 11:54 AM PDT

The Derby Street Shops are opening back up for business.

HINGHAM — As shoppers gradually return to clothing stores and other retail businesses, one fresh new store will be waiting for customers at Derby Street.

NIC+ZOE, a women's clothing store, has moved across the parking lot from its temporary Derby Street location to a permanent, larger space in the same shopping center. The new store officially opens on Friday, June 12.

"We're really just very excited to have everyone in this new, light, airy space," said Susie Mulder, the company's CEO.

NIC+ZOE is headquartered in Natick and has 11 locations, including three in Massachusetts. Mulder said the company offers women's clothing for every occasion, however casual or formal.

"Really every single piece is designed to fit and flatter women of all shapes and sizes," she said.

The company specializes in clothing like colorfully printed skirts and dresses, knitwear and light jackets, along with shoes and accessories. Mulder said women can find everything they need for any situation the pandemic might throw at them, from comfy, stretchy pants and dressy blouses for "from the waist up" business meetings to summery white denim and the company's signature "perfect" tank tops for small backyard hangouts.

"Our summer social calendars are looking a little different from what they have in the past," she said.

They are also selling branded NIC+ZOE cloth face masks and donating a portion of the proceeds to the American Nurses Foundation.

The store is making the move after three years in its temporary location. The new store's opening was originally set for mid-April, but delayed because of the pandemic.

Mulder said the space is designed to be open and spacious, with higher ceilings and more floor space than the temporary location. The setup will easily allow for social distancing, she said, as all retail businesses must still adhere to state restrictions aimed at slowing the spread of COVID-19.

And because of the pandemic, the company is offering several options to shop besides visiting the store. The Derby Street location will offer appointments to come and shop, video calls to browse the store remotely and curbside pickup for remote orders.

"We're doing everything we can to ensure a beautiful and a safe environment for our staff and our customers at this time," Mulder said.

Like businesses throughout Hingham and across the state, Derby Street's stores and restaurants are slowly returning to normal as state restrictions ease. Three restaurants in the shopping center are among the more than a dozen eateries in town that are offering outdoor seating, as allowed under phase two of the state reopening plan. Almost every store in Derby Street has opened for in-person shopping, although a few are still only offering remote orders and curbside pickup.

Follow Audrey Cooney on Twitter at @Audrey__Cooney.

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