First stop, Ulta, where OPI Holland was the featured collection. This is the big spring one, so there are twelve shades (from whose names I am omitting most of the punctuation): A Roll in the Hague (orange creme), Red Lights Ahead... Where (red orange creme), Kiss Me On My Tulips (bright pink creme), Pedal Faster Suzi (rose pink shimmer), Dutch 'Ya Just Love OPI (purple shimmer), Did You 'ear About Van Gogh (cool tan creme), Thanks A WindMillion (dusty green creme), Wooden Shoe Like To Know (warm brown shimmer), Gouda Gouda Two Shoes (brick shimmer), I Have A Herring Problem (dusty turqouise shimmer), Vampsterdam (dark plum shimmer), and I Don't Give A Rotterdam (dusty blue shimmer). I am currently debating with myself which ones I am going to buy. Rotterdam and Dutch Ya are my top picks, but I really don't think it's going to stop there. I am fairly certain I can resist the orange and pink cremes.
I also checked out the Butter London display while I was at Ulta. Their spring/summer collection was tucked into the center of the regular display. Five colors here: Disco Biscuit (hot pink shimmer), Trout Pout (peachy coral creme), Slapper (teal creme), Bossy Boots (light warm green), and Knackered (purpley grey shimmer with microglitter). I want most of these, but I do not want to pay full price, so I'm going to have to keep my eye out for a code to use online somewhere.
Moving along to Rite Aid, the most exciting news there was the Magnetix polish from Pretty Woman. I've never seen this brand before, and I've never seen magnetic polish in a drugstore before (or in any store, for that matter, though I have swapped for it). Each bottle is packaged with two magnets, and there seemed to be about ten different colors, none of which I could find names on (and none of which were bright purple like the nail shown on the base of the display). These were priced at $7.99 if I recall correctly.
Rite Aid is also the only place so far that I've seen the Maybelline Spring 2012 colors. The nail polish only display has six colors—two pinks, two oranges, and two purples—all soft flowery shades. Their names are Posy Pink, Tulip Tango, Carnation Craze, Love Me Lavender, Peachy Petal, and Orchis Oh My. Most of these are cremes, I think, but since I found them rather snoozey I didn't take good notes.
The Maybelline spring makeup display has two more polishes, a peach called Primrose Perfect and a pink called Rose Petal Paradise. They're soft and pretty, but I'm guessing that all of you reading this are like me and have very similar shades in your stash already.
There was a four shade display for Essie's Navigate Her collection for Spring 2012. This has To Buy or Not to Buy, Olé Caliente, Navigate Her, and A Crewed Interest. At some point I expect I'll buy Navigate Her but I'm feeling underwhelemed by the others. (The color is this is off a bit; it was the first one I took that day and I hadn't switched my settings back from my last lightbox session.)
Rite Aid also had some of the new core Wet 'n' Wild Megalast colors. (We saw these at Meijer back at the beginning of the year.) Left to right: Sugar Coat, Undercover, Wet Cement, I Need a Refresh-mint, On a Trip, Through the Grapevine, Candy-licious, I Red a Good Book, Disturbia.
Those Wet 'n' Wilds were also at our final stop for today, Walgreens, but the display was right on the corner of the beauty counter where the sales associate was standing so I decided to skip taking a photo. Her standing back by the counter did mean I had free reign to snap photos of the shelves up front, where I saw a Sinful display of pinks and reds called Heartbreaker. I believe most of these are repromotes. Colors left to right: Boom Boom, Forget Now, Rich in Heart, Sugar Sugar, Ruby Ruby, Glass Pink, Bare (might be new), Tutu (might be new).
The last new thing I saw at Walgreens was a Sally Hansen Hard as Nails display touting "NEW SHADES", which surprised me because it hasn't been that long since they relaunched the line. I can't imagine they're going to retire all of those colors less than a year later, and I don't know that stores have room to double the size of the core display, but it doesn't limited edition on these so I don't know what's going on.
Shades here (starting front row on the left):
580 Stonewall
410 Frozen Creamsicle [oh, if only I'd had time to rearrange these in numerical order]
280 Tough Decision
170 Iced Out
710 Gem-stone
250 Rock Me Baby
640 Hard Cash
830 Tough Cookie
400 Rock-a-billy
380 Rock-a-bye
260 Party Hard-y
480 Ruby Rock
750 Cold as Ice
700 Rock Star
110 Hard to Get
650 Made in Jade
210 Pink Ice
330 Hard Drive
820 Hard to Believe
200 Stained Glass
570 Cemented
510 Hard-Headed
100 Hard to Tell
780 Rocker Chick
730 Frozen Glacier
810 Bold as Brass
800 Crystal Clear
600 Hard Hat
350 That's a Toughie
540 Bedrock
660 Punk Rock
740 Tough as Nails
870 Onyx Rock
520 Walk the Plank
500 Sticks and Stones
460 Tough Crowd
Some of these look interesting; wish I knew how long I have to mull them over before they disappear.
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