Millie Bobby Brown's Pandora Me collection unveiled

Millie Bobby Brown's Pandora Me collection unveiled - Jeweller Magazine

Posted: 26 Sep 2019 12:00 AM PDT

Actress Millie Bobby Brown models the Pandora Me collection, which has just been unveiled ahead of its 4 October launch.

Posted September 26, 2019 | By Arabella Roden • Assistant Editor

Pandora has revealed its new collection, Pandora Me, which is aimed at Gen Z consumers and modelled by Stranger Things actress Millie Bobby Brown.

The new range of 55 products includes mini charms and stud earrings, bracelets and a safety pin brooch. It is made from recycled sterling silver and responsibly sourced gemstones and features motifs such as blue moons, bumble bees, musical notes and unicorns.

Pandora's creative directors Francesco Terzo and Alessandro Filippo Ficarelli said, "The beauty of Pandora Me is that one person sees a symbol one way, and someone else sees it another way. It's a more playful way to express yourself and your story – jewellery doesn't have to be serious."

Stephen Fairchild, chief creative and brand officer Pandora, added, "Pandora Me is made to inspire and invite the next generation of consumers to express the things they love the most in a playful and confident way. We want to ignite their curiosity, tap into things they love and give them a voice."

Millie Bobby Brown has signed a two-year contract to advertise Pandora Me and is the face of its advertising campaign. The actress has already begun promoting the collection through social media, where she has more than 29 million followers. Brown will make an appearance at events named 'Pandora Me Charm Academy' across New York, London and Shanghai next month.

The Pandora Me collection launches in Australia on 4 October.